Success stories

We’ve helped a tier-one bank achieve marketing simplicity.

Thanks to DCMFlex™, our client has shortened campaign timelines and reduced FTE support.

Challenge

As a large financial institution with complex marketing processes across various lines of business, our client was using multiple platforms to execute campaigns. Each campaign took several weeks to build, with creative updates requiring long lead times and the support of a dedicated FTE. The whole system needed extensive manual intervention and was expensive to maintain.

Solution

 

DCMFlex has transformed our client’s marketing ecosystem, with six lines of business now benefitting from the platform’s simpler, automated workflows and centralized management of all branch assets. Associates across the bank can now:

 
• Easily access branch-specific collateral through one interface
• Create their own marketing templates, significantly reducing effort and timelines
• Personalize customer communication more quickly and easily
• Access other relevant applications directly through DCMFlex, eliminating the need to open and close applications

Impact

 

  • Enabled self-service customization of marketing templates
  • Ensured brand and regulatory compliance across all marketing touchpoints
  • Optimized existing investment in marketing technology through seamless integration
  • Accelerated enterprise digital migration by moving from print to digital assets
  • Enhanced customer experience through the ability to deliver content in multiple languages

Let’s talk about what communication success looks like for you.

Tammy Oram profile picture

Let’s talk about what communication success looks like for you.

Tammy Oram Financial services team leader

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