Our solutions

Personalized video

As more organizations add personalized video to their marketing mix, they’re recognizing that personalized video production and distribution can be very difficult to execute at scale.

DCM has the solution that will make your life easier: PRSNL

Cut through the noise. Drive better outcomes.

PRSNL is an end-to-end solution for personalized video that builds on DCM’s +25 years delivering personalized messaging. It solves the challenges of complex video production, from building strategy and creative to weaving in customer data and executing at scale.

Whether you’re launching a product, onboarding a client, promoting a travel destination, or recognizing a loyal customer, PRSNL provides everything you need to create professional, personalized videos that turn ordinary touchpoints into moments of magic and delight.

 

Graphic pie chart on Attract, Engage and Retain

The power of personalized video: stronger engagement

4.5 times increase in unique click-throughs

unique click-throughs

16 times higher in open rate

open rate

62% more time on landing pages

time spent on
landing pages

250% more time consuming email

time spent consuming
email

19% jump in open rates when “video”is in subject line

open rates when
“video” is in subject line

72% of people prefer video to text for getting to know a company

of people prefer video to
text for getting to know a
company

*Sources: Plannable and Cyberclick

Your relationship. Our heavy lifting.

With PRSNL there’s no complicated coordination of different suppliers. DCM takes you all the way from strategy to “Send”.

Step 1: Strategy

• Identify target audience
• Establish message
• Define outcome

Step 2: Creative

• Storyboard video
• Develop and personalize content

Step 3: Hosting

• Host videos on the cloud
• Render personalized videos at scale

Step 4: QC & Distribution

• Proof videos
• Send via personalized email

Step 5: Reporting & Analytics

• Provide assessment of post-campaign ROI

Rigorous privacy protection

We maintain tight control over all aspects of data management, from integrity and validation to processing, integration, and purging.

Let us help you get PRSNL with your clients.
Request a demo of PRSNL today.

Let us help you get PRSNL with your clients.
Request a demo of PRSNL today.

Steve Livingstone Senior Vice President, Digital

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