As more organizations add personalized video to their marketing mix, they’re recognizing that personalized video production and distribution can be very difficult to execute at scale.
DCM has the solution that will make your life easier: PRSNL
Cut through the noise. Drive better outcomes.
PRSNL is an end-to-end solution for personalized video that builds on DCM’s +25 years delivering personalized messaging. It solves the challenges of complex video production, from building strategy and creative to weaving in customer data and executing at scale.
Whether you’re launching a product, onboarding a client, promoting a travel destination, or recognizing a loyal customer, PRSNL provides everything you need to create professional, personalized videos that turn ordinary touchpoints into moments of magic and delight.
The power of personalized video: stronger engagement
of consumers get frustrated when companies don’t provide personalized interactions
of consumers expect brands to understand their unique needs and expectations
of business buyers expect brands to understand their unique needs and expectations
*Sources: McKinsey, Salesforce
Your relationship. Our heavy lifting.
With PRSNL there’s no complicated coordination of different suppliers. DCM takes you all the way from strategy to “Send”.
Step 1: Strategy
• Identify target audience
• Establish message
• Define outcome
Step 2: Creative
• Storyboard video
• Develop and personalize content
Step 3: Hosting
• Host videos on the cloud
• Render personalized videos at scale
Step 4: QC & Distribution
• Proof videos
• Send via personalized email
Step 5: Reporting & Analytics
• Provide assessment of post-campaign ROI
Rigorous privacy protection
We maintain tight control over all aspects of data management, from integrity and validation to processing, integration, and purging.
Explore other ways we improve workflows:
Simplify your marketing and communication processes to help your business run better.
Digital asset management
ASMBL’s complete support makes asset management easier for you and your team.
Print & communications management
Bring your brand to life physically, flawlessly, and simply.