Our solutions
Personalized video
As more organizations add personalized video to their marketing mix, they’re recognizing that personalized video production and distribution can be very difficult to execute at scale.
DCM has the solution that will make your life easier: PRSNL
Cut through the noise. Drive better outcomes.
PRSNL is an end-to-end solution for personalized video that builds on DCM’s +25 years delivering personalized messaging. It solves the challenges of complex video production, from building strategy and creative to weaving in customer data and executing at scale.
Whether you’re launching a product, onboarding a client, promoting a travel destination, or recognizing a loyal customer, PRSNL provides everything you need to create professional, personalized videos that turn ordinary touchpoints into moments of magic and delight.
The power of personalized video: stronger engagement
of consumers get frustrated when companies don’t provide personalized interactions
of consumers expect brands to understand their unique needs and expectations
of business buyers expect brands to understand their unique needs and expectations
*Sources: McKinsey, Salesforce
Your relationship. Our heavy lifting.
With PRSNL there’s no complicated coordination of different suppliers. DCM takes you all the way from strategy to “Send”.
Step 1: Strategy
• Identify target audience
• Establish message
• Define outcome
Step 2: Creative
• Storyboard video
• Develop and personalize content
Step 3: Hosting
• Host videos on the cloud
• Render personalized videos at scale
Step 4: QC & Distribution
• Proof videos
• Send via personalized email
Step 5: Reporting & Analytics
• Provide assessment of post-campaign ROI
Rigorous privacy protection
We maintain tight control over all aspects of data management, from integrity and validation to processing, integration, and purging.
Steve Livingstone
Senior Vice President, Digital
When our clients are looking for real-world guidance on how technology can improve their businesses, Steve leads the way. An award-winning sales leader with an exceptional track record in enterprise account management and digital transformation, he helps organizations use digital solutions to simplify and modernize complex workflows.
Most recently Director of Sales at a multi-national digital consulting agency, he has helped transform some of the biggest brands in North America. Drawing from experience that includes SaaS/cloud, data, and analytics, he builds and supports game-changing digital strategies that make DCM’s clients more efficient and uncover new opportunities for them to grow. Steve holds a Bachelor of Arts from Queen’s University.
Digital evolution is constant: The learning and improving never stop. That’s what excites me about what I do—the fact that there is always a better, more innovative way to do things. Continually exploring that, and seeing the impact it has for clients, is very satisfying.”
Explore other ways we improve workflows:
Workflow management
Simplify your marketing and communication processes to help your business run better.
Digital asset management
ASMBL’s complete support makes asset management easier for you and your team.
Print & communications management
Bring your brand to life physically, flawlessly, and simply.
Marketing, strategy & creative services
Tell your story in a way that speaks to your customers, from their standpoint.