Success stories

We’re managing complex communications that drive loyalty for an iconic retailer.

A 15-year partnership with DCM has helped our client embrace a changing retail landscape while connecting with customers more meaningfully.

Challenge

With over 80 stores in seven provinces and an active e-commerce presence, our client has carved out a reputation as a true retail pioneer. Serving a large, national client base through its physical locations and website, it has continued to evolve its brand and how it connects with customers. DCM has played an integral role in the ongoing challenge of managing complex communications and keeping them relevant.

Solution

Working closely with our client’s creative agency and IT resources, we provide turnkey management of large, data-driven programs. Campaigns typically involve multiple versions—over 40, in one case—and up to a million recipients.
Despite this complexity and the volume of customer information, we have streamlined processes while maintaining flawless execution.

Impact

Re-imagined a leading retailer’s approach to customer loyalty through support including:

  • Relaunching a rewards program involving complex email communication to thousands of customers
  • Pivoting communication to meet Covid-related strategy and messaging needs
  • Flawlessly executing seasonal and special-event campaigns
  • Providing ongoing support for national in-store signage and displays

Let’s make the most of your retail investment.

Let’s make the most of your retail investment.

Colin Nias Retail team leader

See other successful solutions at work.

Automating workflows while navigating regulations

DCMFlex™ is the communication engine that consolidates crucial operational and safety communication across our client’s North American network.

Learn more

Keeping communications smooth for Canada’s largest lottery provider

Deep experience and the ability to scale—just two of the many reasons our client has depended on us to execute critical operational communications for more than two decades.

Learn more

We’ve helped a cultivator simplify COA labelling.

Thanks to our expertise in emerging markets, we created an automated printing solution that reduces the time, cost, and risk associated with the COA labelling process.

Learn more

-->