Success stories

We launched a new private label for a national pharmacy retailer.

Our client purchased a network of pharmacies encompassing over 800 disparate SKUs, and we built a strong, new brand to cohesively tell their story.


A Canadian healthcare pioneer, our client had developed pharmaceuticals, medical supplies, and health solutions for over 100 years. In buying a large network of pharmacies, the company acquired over 800 new SKUs, ranging from health and beauty products to household staples. Our client wanted to market them all under one unified brand—and turned to us to create a strategy and bring it to life.


We started with a key insight: research told us that our target consumers still placed great trust in their doctors and pharmacists. So, we created a name and visual identity that reinforced that trust, taking cues from science and medicine while maintaining a welcoming, reassuring design aesthetic. The real test was applying it and making sure it could work for everything from cotton swabs to cough and cold medication.


Helped a leading retailer design and launch a private-label brand:

  • Introduced 850 SKUs across 2,000 retail locations in 4 months
  • Ensured strict packaging and regulatory compliance
  • Produced comprehensive brand guidelines to support the program and safeguard visual identity


See othersuccessful solutionsat work.

Woman sitting on a train reading checking her mobile phone

Automating workflows while navigating regulations

DCMFlex™ is the communication engine that consolidates crucial operational and safety communication across our client’s North American network.

Learn more

blurred out couple holding a set of lottery tickets

Keeping communications smooth for Canada’s largest lottery provider

Deep experience and the ability to scale—just two of the many reasons our client has depended on us to execute critical operational communications for more than two decades.

Learn more

Woman technician adjusting printing labels

We’ve helped a cultivator simplify COA labelling.

Thanks to our expertise in emerging markets, we created an automated printing solution that reduces the time, cost, and risk associated with the COA labelling process.

Learn more

This site is registered on as a development site. Switch to a production site key to remove this banner.