Weʼre building a stronger brand for an organization that builds stronger communities.
As the digital agency of record for a truly groundbreaking NFP, weʼre helping them amplify their brand impact and increase marketing efficiency.
For decades our client has worked to give families in need strength, stability, and self-reliance through access to affordable homeownership. This work is funded largely through a national network of retail stores that accept and resell donations of new and used furniture,appliances, décor, and home improvement building materials. The stores are home-furnishing havens for treasure-hunters, contractors, and DIYers alike. However, the donation-based and largely volunteer-driven business model—along with the fact that stores operate as independent affiliates—have made it challenging to provide a consistent and engaging experience, and tell the bigger brand story about helping people build better lives.
In 2014 DCM set out to rethink our clientʼs brand story and re-imagine the in-store experience. Weʼre now expanding our relationship to help roll out that strategy at a national level and provide marketing services as a digital agency of record.
At the heart of our strategy is a newly articulated brand with “possibility” as its essence:
- Helping donors see the possibility in their unwanted/unneeded items
- Helping shoppers see the possibilities of how they can transform their home and community at the same time
- Helping to create better possibilities for families in need of decent and affordable housing
Weʼre providing wide-ranging support including multichannel and digital-only campaigns; digital development (landing pages, donation forms); paid media management; and help managing Google Ad Grants.
In addition, our DCMFlex™ marketing workflow platform is helping our client benefit from simple, customizable marketing templates—from social posts to in-store signage—that speed up processes while ensuring brand consistency.
Weʼre now bringing to life a brand and digital marketing strategy that:
- Helps our client maintain its connections and strengthen alignment with store affiliates across Canada
- Positions the stores as the places they are—treasure troves full of possibility, that also change lives
- Provides marketing automation that will drive ongoing digital transformation
- Increases digital marketing performance to better achieve fundraising goals
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