Geneviève Gravel

March 22, 2022

As VP, People & Culture, Geneviève supports DCM in all aspects of Human Resources, mentoring and motivating team members to grow and flourish personally as much as professionally. With her strategic vision, Geneviève leads her team to proactively align HR goals with the goals of the business. She provides valuable expertise on how to best support DCM associates, strengthen recruitment practices, and implement clear policies and procedures. Fueled by empowering positive change, Geneviève continues to hone her communication expertise with the latest HR courses and skill-building programs.

During her 25-year career, Geneviève negotiated labour relations between associates and unions before cultivating her passion for a more behavioural-based HR approach at Delta, AccorHotels, Rolls-Royce Canada, and, since 2014, DCM. A certified Life & Business Coach and Neuro-Linguistic Programming (NLP) Coach, Geneviève has a bachelor’s degree in Industrial Relations from the University of Montreal.

When you stop dealing with the associate and start dealing with the human being, you can figure out what really drives that person—and help them find where they need to be.”

Back to news & insight

Latest news & insight

Let’s talk about making your marketing and communications better.

This site is registered on as a development site. Switch to a production site key to remove this banner.