DCM shares critical lessons learned implementing a digital asset management system

November 28, 2022

Featured in MarTech Outlook – 1 minute

Like the many clients we serve, DCM manages a dizzying array of digital assets. Documents, photos, presentations, videos… Their numbers expand on a daily basis, making storing and searching for them more complex.

In the latest issue of MarTech Outlook, our SVP Digital, Steve Livingstone, looks at the forces driving this complexity and the global dependency on digital assets. Exploring DCM’s own digital journey, he delves into the development of our ASMBL digital asset management solution, and the valuable lessons we’ve learned about DAM implementation.

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