Telecommunications

Make your telecom communications easier and more impactful

From national mailings to in-store and out-of-home… from increasing customer engagement to reaching more potential customers… Make your telecommunications marketing more agile and effective with help from our cross-Canada marketing network.

Do more marketing, better, with less

Facing challenges like intense competition and a scattered customer base?
Struggling to accommodate regional differences and increased consumer expectations?
Looking to reduce unnecessary call centre volume through more timely, effective communication?
Is “bill shock” impacting your overall customer experience?

Why efficient marketing matters

In the fast-paced telecommunications industry, effective marketing workflows are essential for telecom companies to stay ahead of the curve. With the ever-growing demand for high-speed internet, mobile services, and cutting-edge technologies, telecom companies must be ready to adapt their marketing strategies to meet the evolving needs of their customers.

These are some of the challenges that make telecommunications marketing today more complex, and make it critical to automate and streamline backend operations while ensuring frontline marketing strategies are executed flawlessly.

Our comprehensive telecom marketing support helps you work smarter and better, whether that means our intuitive platform for personalizing collateral, show-stopping, multi-screen digital signage, or decades in direct mail and large format.

Integrate regulatory and marketing communications

Our CCM360 solution lets you provide one cohesive customer journey by combining regulatory and marketing messages for a more engaging and satisfying experience.

Turn every bill and statement into an opportunity to build loyalty with personalized messages and offers.

Trust DCM’s seamless, all-in-one execution to significantly boost brand awareness, drive customer acquisition, enhance cost-effectiveness, and increase customer retention.

Drive efficiency with digital automation

Create communications more easily. Store and find assets faster through power of AI. Personalize your marketing and drive customer loyalty using simple templates integrated with your own customer data. If you’re like many organizations today, your information systems are data-rich, but you struggle to integrate that customer data due to data fragmentation.

Produce, search, share and execute more efficiently across all your print and digital channels

Email, SMS, social
Mobile & web
Billing e-presentment
Statements
Complex statements
Internal/HR/training material

More ways to work smarter

Leverage digital marketing channels

Want to reach a broader audience, engage prospective customers, and retain customers more effectively? We help you optimize your online presence through more personalized communication and targeted advertising, ensuring you remain visible and relevant in the highly competitive telecom industry.

Distribute marketing campaigns more easily

Frequent deployments. Multiple locations. Simplify the complexity of telecom marketing by automating production and allocation. From flawless printing and custom kitting to reliable delivery, we help you improve accuracy and effectiveness of both your print and email campaigns, consolidating your regulatory and marketing initiatives seamlessly to maximize cost efficiency and minimize waste.

Harness the power of social

Social media marketing is a powerful tool in your marketing arsenal, and our proprietary Zavy platform lets you identify winning social tactics in seconds, giving you a side-by-side view of your brand vs competitors. Visualize key data analytics in a simple, readable format. Benchmark your brand at a glance across different social media platforms. Pinpoint content that works, organize and publish it, and simplify reporting by downloading direct into editable, brandable PowerPoint slides.

Customize content while locking down Ts & Cs

Whether your telecom communications involve adjusting language preferences or applying 1:1 personalization, we make it simple, giving you flexibility where you need it while ensuring that crucial fine print stays intact. Reduce your risk and speed up workflows without compromising accuracy.

Connect all content and creators in one platform

Want clear visibility across all your campaigns? We can help you create, organize and distribute project briefs, schedules, and content to all key contributors, including dynamic pricing that’s tightly integrated into in-house systems.

Coordinate national campaigns with ease

Our national network means we can seamlessly synchronize production, kitting, and fulfillment of national telecom marketing campaigns, both regionally and East-West. And our national digital team ensures smooth, cohesive email marketing campaigns that not only lift response but provide a better understanding of your customers.

Increase agility and responsiveness

Complex, manual telecom marketing processes can eat up time and resources, reducing your competitiveness and causing missed opportunities. But with built-in automation and compliance, your marketing campaigns can be completed in days rather than weeks,with no errors and more accurate, less wasteful distribution.

Control costs

Balancing the provision of high-quality services with the need to control costs adds another layer of complexity to your marketing strategies. DCMFlex centralizes marketing procurement and monitors costs, right down to individual brand or line of business, for greater cost transparency and accountability.