While businesses continue to look for new ways to leverage the power of social media, they also continue to grapple with the fact that social ROI can be difficult to pin down.
C’est là qu’intervient Zavy, une plateforme logicielle récemment acquise par DCM qui vous aidera à rentabiliser vos médias sociaux grâce à ses fonctionnalités.
Comparaisons en parallèle avec les concurrents.
Notation facile à comprendre établie en fonction de l’engagement et des sentiments.
Rapports instantanés pouvant être téléchargés directement dans PowerPoint.
Les données simples et précises produites par la plateforme Zavy vous permettent de voir exactement ce qui fonctionnera le mieux sur les médias sociaux, et aussi à en faire plus, plus rapidement et mieux. Grâce à son interface intuitive et à son format logiciel-service (SaaS), Zavy facilite la collecte et l’utilisation des données de l’analyse sociale.
Selon Statista, les dépenses en publicité sociale devraient atteindre 256 milliards de dollars dans le monde entier d’ici 2028. Cela dit, l’analyse des données gagnera en importance, et les spécialistes du marketing verront à se tourner vers des outils comme Zavy pour pouvoir se doter d’une approche en matière de stratégie sociale davantage fondée sur des données probantes.
Explorez Zavy ici (en anglais):
https://www.zavy.co/nz
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