Data, personalization and execution come together in targeted direct mail that drives engagement, response, measurable results, and real business outcomes.
As one of Canada’s largest print and direct mail suppliers and a Canada Post Smartmail Expert Partner, we bring to every project more than 40 years of experience. We expertly navigate all the design, data targeting, and delivery options available to you, then help you execute your vision in line with your budget.
Reach your ideal audience
With an audience-first approach — rather than working strictly by channel — you can build your ideal target audience and combine direct mail and digital into one cohesive strategy for the same individual target.
Privacy plus channel consistency
We activate one audience consistently across digital and direct, based on intelligence that includes audience definition, opportunity sizing, and market prioritization.
One powerful data ecosystem
30K+ data variables covering deep consumer metrics. 780K+ postal codes. 94 demographic and psychographic personas. Zero reliance on tracking cookies or direct personal information (PII). All updated multiple times a year.
Give your digital marketing a lift
FAQ
Answers to common questions
What formats and sizes are available for direct mail?
Postcards, letters, catalogues, self-mailers — the choice of formats for direct mail is almost endless, and depends largely on your message, audience, and budget.
Contact us today to explore the options for your next campaign.
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How do I get a mailing list?
You can (securely) send us your customer data and we’ll build a list from that — taking into consideration how clean and compliant your data is — or we can work with you to create a targeted list based on your campaign goals and audience.
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What kind of targeting criteria do you use?
We can target by a wide range of criteria, including location, age, household income, lifestyle, purchasing behaviour, business sector, company size, job function, and more.
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How much does a direct mail campaign cost?
Campaign costs vary widely depending on format, quantity, personalization, postage, and fulfilment requirements. While direct mail involves more upfront investment than some digital channels, it consistently delivers strong ROI — particularly when the audience is well-targeted and the creative is relevant.
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How long does a direct mail campaign take to produce and deliver?
Direct mail timing depends on the complexity of the campaign, but as a general guide, allow two to four weeks between final artwork approval and delivery. We'll establish a production schedule at the start and keep you informed at every stage.
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How do I measure the success of a direct mail campaign?
There are several ways to track direct mail response. The most common are personalized URLs (PURLs) and QR codes, promotional codes, unique phone numbers, and reply cards. We can help you build trackable elements into your campaign so you can clearly measure performance and apply the insight to future campaigns.
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