Barbara Franovic-Wilkins

March 22, 2022

When clients want to get their brand or message out into the marketplace—and when we at DCM want to share our own stories and successes—Barb provides the direction and oversight that ensure the right resources are in place. Passionate about the power of marketing and communication to inform and incent, Barb makes sure that from first spark to final execution, initiatives progress smoothly, according to plan, with the right DCM technology supporting them.

Having worked for over 20 years managing campaign development and rollout in sectors such as retail, financial services, consumer goods packaging, and not-for-profit, Barb is intimately familiar with the many moving parts within marketing and what it takes to mobilize them and get results. She ensures our marketing expertise and solutions align with what clients need now, and can drive future growth.

As the ‘face’ of your business, your brand is truly one of your most valuable assets. It’s how customers perceive you and relate to you. My goal is to help it stand out, make sure it ‘speaks’ in a relevant and compelling way, and is flawlessly expressed wherever it appears.”

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