
The Challenge:
For a leading national brand, gift cards are big business. Unfortunately, they were also a big source of fraud: thieves were replicating bar codes of unsold gift cards and then using the codes once the cards were purchased by other individuals. Using the company’s interactive voice recognition system, these thieves could determine if the cards had been activated and then use the forged codes at self-service checkouts. Seeking to curtail these illegal activities, the retailer engaged DCM.