Our retail solutions in action

All-in-one marketing partnership simplifies vendor management and increases speed to market for Chatters

The Challenge:

For many retailers, there comes a point in their business planning when they must decide to either remain small or take the leap and commit to expansion. For Chatters, a hair salon chain and Canada’s largest retailer of professional hair-care products, that point came a few years ago. The company made a conscious decision to shift from a small-business to an enterprise mindset—and its marketing needed to follow suit. Chatters was steadily increasing its number of locations in Canada; however, multiple marketing vendors, complex processes, and new technology implementations were making it difficult to execute national campaigns and reinforce the Chatters brand across the country.

The Solution:

DCM was selected through a competitive RFP process to provide comprehensive, enterprise-wide marketing services. Through DCM solutions such as One-Touch Brand Management and Location-Specific Marketing, Chatters is able to quickly customize and order collateral on-demand, as well as ensure that every campaign meets the unique requirements of over 100 individual stores nation-wide. DCM oversees all warehousing, kitting and distribution, and also manages the data, fulfillment, and distribution supporting the Chatters loyalty program. At the store level, our In & Out of Store Impact analysis has helped Chatters better understand its customer experience and optimize the retail environment.

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