Our not-for-profit solutions in action

Thought leadership helps children’s rights charity ensure more income tax receipts reach the right donors

The Challenge:

In the not-for-profit space, accurate and timely transmission of income tax receipts is crucial. An incorrect or mis-sent receipt can result in a disgruntled, or even lost, donor. So, when it came time for a prominent children’s rights charity to send out tax receipts to its donors, the organization looked to DCM for a better solution than emailing them as PDFs. With over 145,000 receipts to dispatch, generating PDFs was not only an inefficient process, it was also proving to be ineffective: many donors weren’t getting their receipts because emails with PDF attachments were more likely to end up in junk mailboxes. Adding to the challenge, a popular ISP had previously blocked all emails deployed by the organization.

The Solution:

Recognizing that emailing PDFs could cause security and privacy issues, DCM’s Programming and Development team created a digital solution that would ensure higher delivery rates to the intended donors. We configured an advanced Amazon Web Services (AWS) email account to improve our client’s email-sending reputation and embedded their emails with a link to a secure
landing page. This page was safeguarded by a double identification system, where users were required to submit their donor ID.

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