ONE-TOUCH BRAND MANAGEMENT

Unlimited touchpoints. Zero risk of inconsistency for your brand.

Brand management expertise allows BMO to maintain brand consistency and cut complexity across all lines of business

The Challenge:

BMO, a longstanding DCM customer, was using an internal communications program where all lines of business contracted services independently. Executed through a network of 119 U.S. and Canadian suppliers, the program resulted in brand confusion, inconsistent costing, vertical technology silos, limited digital communication, as well as lack of enterprise reporting. Seeking to streamline its operations, reduce costs, and lock down its brand, BMO reached out to DCM for guidance.

The Solution:

We implemented our One-Touch Brand Management solution in all of BMO’s lines of business across North America. Through the One-Touch solution, 10,000 of the bank’s users can customize 
and order stationery, business forms, commercial print, direct mail, and financial reports. The solution ensures consistent brand standards while allowing front-line advisors to apply variable, client-specific imaging and text that trigger automatic routing for approval.

Put your brand at the centre with DCM

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