1:1 MARKETING

Tailored messaging. Targeted touchpoints. Tangible connections with your customers.

Personalized communications help CIBC get closer to its customers

The Challenge:

CIBC was producing large volumes of mostly generic marketing collateral through traditional production methods. Seeking a more effective way to connect with its customers, CIBC engaged DCM. Our in-depth discovery identified issues related not only to a lack of customization and relevance, but also overall brand management, high costs, inventory visibility, and extensive manual and duplicated effort.

The Solution:

Understanding that personalized communications resonate more strongly with customers, DCM consolidated communications across four of CIBC’s lines of business using the integrated capabilities of our 1:1 Marketing and One-Touch Brand Management solutions. Along with ensuring brand consistency and driving relevance with digitized communications, this enabled front-line retail staff to produce personalized material that connected with customers efficiently and consistently.

Reach the right customers in the most relevant way

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