DCM is excited to announce the expansion of its Power Up Bursary program, making it possible for even more female golfers to get the opportunities they need to kickstart their careers.
After a successful first year in which Power Up helped five up-and-coming players hit new heights, we are increasing the number of Power Up Bursaries to seven. All five 2018 winners competed at the 2019 DCM PGA Women’s Championship of Canada, and continue to be among the top performers at tournaments across North America.
In addition to providing players with much-needed financial assistance, the annual Power Up bursaries help players boost their visibility; secure professional training and skill development; and receive coaching for sponsorships, marketing, and PR.
To ensure all these athletes have the chance to receive support, one of the seven Power Up bursaries will be reserved for use by a PGA of Canada Class “A” Member or Apprentice Professional in championships or professional development events.
“There’s a real opportunity to not only raise the profile of women’s golf, but also raise the profile of these promising young players,” says DCM CEO Greg Cochrane. “By taking the lead and providing strong corporate action, DCM can help close the gender gap and make a real difference in the lives of these women.”
With the success of the program and interest in women’s golf on the rise, other sponsors have enthusiastically joined forces with DCM. “Thirty percent of Canadian golfers are women,” says Lesley Hawkins, General Manager of Adidas Golf Canada. “Women’s golf is a growing segment of the marketplace. As a vendor in the apparel and footwear space, we want to help athletes at all levels.” As apparel sponsor, Adidas has played a critical role in backing the Power Up Bursary program.
As part of our commitment to providing greater opportunities for female golfers, DCM also recently renewed its partnership with PGA Canada to continue as title sponsor of the DCM PGA Women’s Championship. The 2019 championship was held July 2-4 at the Ladies’ Golf Club of Toronto. This prestigious tournament has run since 1987 and has hosted golf greats such as Lorie Kane and Brooke Henderson, as well as many DCM Power Up Bursary winners.