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DCM News

Nov 14, 2019, 4:57:08 PM
- BY DCM

HOW CAN RETAILERS MAKE GIFT CARDS GO FARTHER?

While gift cards are sometimes considered “the gift to give when you don’t know what to give”, the fact is they remain a perennial favourite with consumers. Research shows that they remain the most popular item on wish lists, and the majority of recipients spend more than the card’s value. Almost a third, meanwhile, buy more expensive items when shopping with a gift card.

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Nov 7, 2019, 9:40:38 AM
- BY DCM

CANADIANS TRAVELLING TO OTHER COUNTRIES MAY NOT BE COVERED—AND BY LETTING THEM KNOW, INSURERS COULD EARN THEIR BUSINESS

According to Insurance Business Canada magazine, many Canadians are surprised to learn their government health-insurance plan does not completely cover medical expenses—either those incurred outside the country, or even out-of-province. The result can be not only a ruined vacation, but also unexpected and overwhelming out-of-pocket costs.

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Oct 21, 2019, 1:37:24 PM
- BY DCM

HOW BRANDS CAN USE THE CANADIAN ELECTION TO TAP INTO THE CONSUMER MINDSET

Canada’s federal election is here, which marks the end of another long and drawn-out campaign season. Over the past five weeks, consumers have been inundated with election-related fare—ads, news stories, speeches, debates—as the parties flooded the media with messaging about their platforms and this year’s key issues. While some may find all the communication tiresome, bringing important political issues into mainstream dialogue sparks necessary discourse—and has an added benefit of providing brands with a rare chance to reach a more receptive audience than usual.

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Oct 4, 2019, 4:22:43 PM
- BY DCM

HOW STARBUCKS CAN TEACH HEALTHCARE ORGANIZATIONS HOW TO IMPROVE THE PATIENT EXPERIENCE

 

Over the past 20 years, increased access to information, heightened availability of products and services, and 24/7 connectivity have altered and increased consumer expectations. They now require convenience, immediacy, flexibility and continuity from all the organizations they interact with – including healthcare providers. Consumers are demanding that organizations ‘show them they know them’ by providing them with highly relevant communications and offerings that are communicated on their terms.

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Sep 27, 2019, 1:38:22 PM
- BY DCM

HOW CAN COMPANIES CONVERT PEAK-DEMAND MOMENTUM INTO THE NEW NORMAL?

Companies often experience sudden spikes in demand as a result of shifting consumer needs, new product launches, and even viral marketing. In order to convert these short spurts into sustained success, companies must develop communication plans to turn brief consumer interactions into long-term relationships.

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Sep 10, 2019, 9:21:49 AM
- BY DCM

HOW CAN INDUSTRY DISRUPTORS TURN THEIR INITIAL SPLASH INTO LASTING SUCCESS?

Disruptors often rise to prominence because they see an opportunity in their vertical to make an experience more user-friendly or convenient for consumers. And it works – initially. These companies flood consumers with communications highlighting the functional role of their new platform, and word travels fast. Eventually, though, the rest of the industry catches up and is able to provide the same functionality. As a result, many of these disruptive organizations fall as quickly as they rose.

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Aug 22, 2019, 9:17:35 AM
- BY DCM

POP-UPS ARE POPPING UP EVERYWHERE. IS THE RETURN WORTH THE INVESTMENT?

For brands wanting to get their name in front of consumers, pop-ups have become the next big thing. At sporting events, local parks, and busy intersections, temporary pop-up formats are helping companies stand out in spontaneous, natural ways, as well as boost those that don’t have traditional brick-and-mortar locations.

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Jul 26, 2019, 8:34:29 AM
- BY DCM

At a time when many brands are fighting to maintain their identity in a cluttered market, should you build your brand around a symbol alone?

Adidas recently lost its bid in an EU court to tighten its three-stripe trademark. While an Adidas spokesperson has said “the verdict does not affect our ability to use and protect the three stripes,” it’s a definite blow to an iconic company that, established in 1949, was long referred to as “the three-stripe company” by founder Adolf (Adi) Dassler. The decision opens the door to competitors looking to push the envelope with similar brand identities.

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Jul 11, 2019, 4:51:15 PM
- BY DCM

CONSTANT REGULATION CHANGE CAN IMPACT YOUR BOTTOM LINE. IS YOUR ORGANIZATION EQUIPPED TO HANDLE IT?

In 2016, the Canadian government introduced Bill S-228, placing new restrictions on how advertisers could market food to children. As a result, grocery retailers, CPGs, and QSRs across the country spent the last few years preparing for the change and developing marketing strategies to abide with the new regulations. Under the proposed law, organizations would no longer be able to advertise foods high in salt, sugar, or saturated fats to children under the age of 13.

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Jun 28, 2019, 2:16:14 PM
- BY DCM

Meat-alternative brands have long assumed their market is dominated by vegetarians and vegans. Now, that is changing – and their brands may suffer because of it.

Thanks to dramatic improvements in taste and availability, the market for meat alternatives is exploding – and CPGs, QSRs, and grocery retailers are all looking to get in on the action. There is so much hype surrounding these products that shares of industry-leader Beyond Meat have skyrocketed by 680% (at the time of writing) since the company’s IPO in May. Even insider reports suggest these products are here to stay; a projection from Grandview Research estimates the global market for meat alternatives will reach US$5.8 billion by 2022.

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