DCM is a one-stop execution engine for retail store communications. Partnering with store operation teams and franchisees, we create and implement unified execution strategies that enhance in-store experience while lowering operational costs. By uncovering and leveraging meaningful store insights, we implement process automation, and drive best-in-class production and fulfillment.
Retailers are continually challenged to market to multiple locations and regions while maintaining brand consistency. Data helps retailers achieve consistency through robust technology that centralizes and streamlines communication. Functionality like unique store profiles, centrally-managed media assets and collaborative planning tools puts everyone on the same page.
Together, marketing, merchandising, supply-chain and operational teams can execute retail promotions efficiently and with minimal risk of error.
Every retailer knows that while winning a customer is a good thing, keeping one is even better — yet with retail choices and channels growing daily, loyalty becomes more elusive.
DATA helps retailers drive customer retention through:
In an increasingly diverse, competitive market, retailers must be more strategic about driving traffic and sales. DATA supports the path-to-purchase by:
In-store, we help influence shopper marketing by:
Retail campaign planning and execution consumes vast resources, from marketing and merchandising to operations.
DATA helps retailers overcome operational hurdles by reducing overall efforts to plan, create and execute promotions. Partnering with operational groups, we apply campaign insights to automate processes, improve performance and mitigate risk.
And by leveraging customer insights, we help improve future campaigns, further increasing both efficiency and impact.