Dreaming up creative campaign concepts is just one part of a marketer’s job—and it’s usually the easy part. The ability to execute those ideas successfully across multiple channels is what often separates great marketers from mediocre ones. As I’ve learned from talking with clients and peers over the years, this is the area where marketers struggle most often.
Without effective execution, even the best ideas will never reach their full potential. More importantly, poor execution can confuse customers, hurt your brand’s reputation and even impact your bottom line.
How strong is your marketing department when it comes to executing campaigns?
Take our two-minute marketing execution assessment to find out.
The DCM team developed this assessment based on what we’ve learned from engaging with clients and fine-tuning our own processes over the years.
Along with an overall score, you’ll receive actionable recommendations for enhancing execution immediately.
Take the first step toward improving execution—take the assessment now!