There’s a new name in women’s golf: DATA Communications Management. DCM has signed on as title sponsor of the PGA Women's Championship of Canada. The annual event takes place in August at Toronto’s Scarboro Golf & Country Club.
Our sponsorship of the 30-year-old championship marks a newly established VIP Pro-Am and the introduction of TEAM DATA — a roster of Canadian female golfers who will be invited by DATA Communications Management to become corporate ambassadors as they pursue their dreams.
“While there is no shortage of passion and skill among aspiring female golfers, they often face financial constraints that can limit their careers,” says DATA President Greg Cochrane. “As title sponsor, we can support Canadian women golfers on their journey to success while showcasing our brand and entertaining our customers.”
A recent Toronto Star article highlights the challenges faced by female golfers. Canadian pro golfer Alena Sharp says that tournament earnings are often so slim that “$500 can make or break getting your (LPGA Tour) card”. And 24-year-old Orangeville, Ontario native Brittany Marchand says, “If you saw my car right now, you’d be shocked. I live out of it.” She adds that “you’ve pretty much got to be top 10 every week to be actually making anything on top of your expenses.”
And this despite the massive popularity of the game. As Greg Cochrane points out, it’s perhaps a little-known fact that a lot more Canadians play golf than ice hockey. “All the more reason,” he adds, “why this a great opportunity for everyone involved, and one that we’re very excited about.”
The DATA PGA Women’s Championship of Canada takes place at the Scarboro Golf & Country Club August 14-16. The winner will earn an exemption into the CP Canadian Women's Open August 21-26 at the Ottawa Hunt & Golf Club.
The PGA Women’s Championship of Canada was first played in 1987, and past champions include five-time winner Lorie Kane, as well as Brooke Henderson, Alena Sharp, Cathy Sherk, Gail Graham, Nancy Harvey, and Jessica Shepley.
More details on TEAM DATA will be released in the coming weeks, with an additional unveiling at the event itself.
And did you know admittance to the DATA PGA Women’s Championship of Canada is free? Spectators are encouraged to attend — and enjoy! — the entire 36-hole championship.