Research shows it’s more likely to get noticed and has a longer shelf life than any other form of marketing. For most of us, it’s part of our “coming home” ritual, and we tend to see it as more personal than email.
That’s assuming it’s done right. Given the higher costs of mailing, we all want to make every piece count.
Before your next mailer drops, follow this eight-step checklist to make sure it’s hitting all the right notes with your customers.